About A Good Sign

The It’s A Good Sign Collection proud to be supporting the RSPCA.

Our Good Sign cards enjoyed a really positive debut and their launch coincided with our 20th-anniversary planning. One of the ideas on the “wish list” for our anniversary involved giving something back. We have always helped animal charities on a local level and having also thoroughly enjoyed working on a project with Battersea Dogs & Cats Home back in 2008, Anna was keen to do something new. With this in mind you can imagine our delight when the RSPCA approached us and expressed an interest in Anna’s designs. It was a swift mental leap to link this new collection with the charity. And so, to mark the occasion of 20 years of all things Little Dog all greeting cards and gift items sold for the next 3 years from our It’s A Good Sign Collection will see 10% of the wholesale cost donated to the RSPCA. Fingers crossed we can raise some always needed funds for this hardworking and worthy charity.

A bit about the range.

The Good Sign Collection made its card debut at the 2017 Spring Fair Trade Show. And it came about in a most unintentional manner. Anna had settled down fully intending to go old school with sepia washes and pen. A break from technology. No more Apple Mac. Just good, old-fashioned paint. However, it seems the influence of her other collections was simply too strong to resist. Anna started with the artwork for Blake the Greyhound. When Blake was finished, the urge to add a nice flooring and a yummy wall colour proved impossible to ignore. Within 48hrs she had 12 new greeting card designs.

For Anna, artistically, this range sits neatly between Digs&Manor and Douglas The Boy Wonder.  A hybrid of the other doggy collections. However, it differs slightly in its use of captions which are more appropriate for typical card-sending occasions such as birthdays and “just to say” moments.

 A fan of funny memes, Anna had great fun juxtaposing the wording with a dog looking and feeling exactly the opposite. Almost as if the animal had walked into the room, deliberately sat under the sign and challenged you to pay enough notice to spot the irony.













As the Good Sign cards proved so popular, brand new gift lines have been added to the range for 2018. These include key rings, mint tins, coasters, wall prints and trinket trays. All arriving in stock this February/March. Then keep ’em peeled for glasses cases and china gift mugs which should be with us by late Summer.