Once upon a time, way
back in 1998 there was a little dog that liked
to laugh and his name was Jack. He was the original
scruffy mutt and lived with a girl called Anna
Danielle. She was trained as a printed textiles
designer but had a passion for illustration
and so started her business from the spare bedroom.
Jack provided the ideas and humour with Anna
drawing and making the cards. All ran peacefully,
if somewhat slowly, until tragedy struck and
the little dog passed away. All who had known
him felt a terrible sadness but the world continued
to turn and the little dog, having lived life
to the full would have wanted his loved ones
to be happy.
So in the summer of 2001 Anna was joined by
Jo, who had a degree in Tourism and Marketing
and a cunning knack for ceramic mice making.
Friends from the age of five, their chalk and
cheese friendship combined common sense, order
and neatness in the compact package that is
Little Jo and artistic flair, determination
and untold amounts of chaos and mess that is
Anna Danielle. Added to this mix was Daisy B,
a treasure of a mongrel who although rarely
laughs continued to inspire and dominate the
workplace.
The three girls worked
long and hard for two years, building the card
collections, learning from their mistakes, facing
the highs and lows of running a small business
and quietly making a success of it.
However, it soon became apparent that there
was only so much two girls and one dog could
achieve in a working week and a third person
was needed. Someone who could bring some business
experience and much needed structure to the
company.
This came in the form of Gavin, Anna’s
big brother. Having already provided many of
the ideas and captions for the cards, Gavin
left a managing directors job at a building
company and quit the brick race to put his superior
humour to better use.
And this is how you find them today, immersed
in cards, bursting with ambition and determined
to provide products that make you smile. To
do this is an honest, reliable and friendly
way is their ultimate goal.
To be continued… in Chapter
Two >
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