Privacy Policy

The Little Dog Laughed and Rufus Rabbit Privacy Policy

At the Little Dog Laughed and Rufus Rabbit, we are committed to maintaining the trust and confidence of all visitors to our website.

Most of all, we want you to know that The Little Dog Laughed and Rufus Rabbit are not in the business of renting, selling or trading any of our data with other businesses for marketing purposes.  We just aren’t interested in that kind of thing.

Just in case you feel a bit worried about it though, we’ve updated and data privacy policy for you.  Some of it is a bit tough going but we’ve tried as hard as we can to make it make sense.  And mostly to reassure you that any information that you share with us is in super safe hands.

You might need a cuppa and a packet of biscuits to keep you company.

The data protection declaration of The Little Dog Laughed and Rufus Rabbit should make sense and be understandable by all customers and trade users.  The data protection implemented by The Little Dog Laughed and Rufus Rabbit is in compliance with the European Legislation and the adoption of the General Data Protection Regulation.

The Little Dog Laughed and Rufus Rabbit has implemented both technical and organisational measures to ensure that personal data is protected.

Types of data that we collect.

Website Cookies

(Please be aware we will always use the word biscuit for the food type and cookies for the web type)

How we use cookies

A cookie is a small file which is placed on your computer’s hard drive and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Google Analytics

When someone visits thelittledog.co.uk, we sometimes us a third party service, Google Analytics to collect standard internet log information and details of visitor behaviour patterns.  We do this to find out things such as how many people are visiting the site and various parts of the site.  The way this information is processed does not identify anyone.  We do it simply as a numbers game to make sure the user experience is as good as it can be.  We do not make or allow Google to make any attempt to find out the identities of people visiting our sites.

Mailing Lists

As part of the registering process to receive our monthly newsletter, details of periodic sales and other e-newsletters, we collect personal information.

We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about and to and to contact you if we need any further information from you.  We want to be able to check our records are right and to check every now and again that all things Little Dog & Rufus Rabbit are still making you smile.  We definitely DO NOT sell, rent or exchange for chickens any of our email lists with other organisations.

We use a third party provider to deliver our newsletters and other emails.  We’re good, but not good enough to build our own.  We gather information from this provider around email open rates and clicks.  We do this to make the email campaigns that we conduct as brilliant as they can be and to make sure we are keeping you fully up to date.

If you need to know more, have a look here https://help.createsend.com/how-we-keep-your-data-private-and-secure

You can unsubscribe to general mailings at any time you like by clicking the unsubscribe link at the bottom of any of our emails or emailing us at info@thelittledog.co.uk

Trade customer information

If you are a trade customer with The Little Dog Laughed and Rufus Rabbit, we use a central data system for all order processing.  This is a third party and is run by SAGE.  If you would like to view their privacy policy and how they protect your data, please have a look here https://www.sage.co.uk/uk/hrpayrollhero/privacy-policy

Contact Form, Trade Sign Up form & Newsletter Sign up

All of the data collected from the Contact from, Trade Sign Up form and Newsletter Sign up are used to support your user experience, respond to your enquiries or process your order.  By completing one of these forms you have opted into sharing your details with The Little Dog Laughed and Rufus Rabbit.  The only thing we will use this data for is to periodically update you with information that you may find of interest, process future orders and enquiries from you and generally enhance your experience of all things Little Dog & Rufus Rabbit.  We will not share, sell or trade this data under any circumstance.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

Period for which personal data will be stored

The Little Dog Laughed and Rufus Rabbit will process and store personal data for the period necessary to achieve the purpose of the storage.  If the storage period expires, the personal data will be routinely deleted.

Access to your personal information

You are entitled to view, amend, or delete the personal information that we hold.  Please do this by emailing us at info@thelittledog.co.uk

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you wish to OPT IN.
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@thelittledog.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

We value your data security and will be reviewing our privacy policy periodically to ensure compliance with GDPR legislation.

May 2018