The Little Dog Laughed – About Us

The Little Dog Laughed, always going the extra mile to create a smile.

Cheesy, but very true! Our sibling owned card and gift company based in sunny Derby was created on this simple ethos. To design nice things that add a smile to someone’s day. Over two decades later, The Little Dog Laughed’s aims remain the same. With watchwords of humour, honesty and quality it really doesn’t get anymore complicated than that. You can find our products here, in various independent gift shops and garden centres around the UK and if you are going abroad you may also stumble across our humble offerings in Australia, New Zealand, Scandinavia and Asia.


Team Little Dog comprises of 7 people.

Roughly, in order of appearance:

Company founder and designer Anna Danielle, a truly “lucky duck” who gets to combine her passion for illustration and love of animals on a daily basis. She has a bit of a biscuit habit and also gets the final say on everything. This pleases her feminine nature to the core.

Gavin, Anna’s big brother, joint owner and company director is the driving force behind the business. Funny, creative and a natural problem solver, Gavin is a great boss which is why he gets away with parking his car across two spaces.

Nathan, Head of Operations is their little brother and third partner in the business. Nathan is the personification of good humour, reason and logic. He is the essential link in the siblings working relationship.

Ann, Head of Dispatch, hardworking, dependably & conscientious. Ann joined the team when our beloved Natalie left us to continue her travelling dreams. And our wish for cloning came true – Ann just happens to be Natalie’s mum. We think we’re onto a winner with that!

So that’s your full timers, now for our dedicated part time team:

Mandy, aka The Mand is another diamond discovery. She assists Ann in Despatch and is a real trouper. Hardworking, cheeky, caring, chief brew maker and with the added bonus of a cleaning disorder this is definitely someone you want in your team.

Martin. Now if ever there was a multi talented human being that slipped under the radar, Martin would be your top candidate. He runs the warehouse and keeps the stock levels flowing. He can build, fix and sort ANYTHING that needs sorting. Martin is also afflicted with OCD which makes him the ultimate perfectionist in all that he does. Legend!

And then we have the fabulous, Alison. Head of Research and Development. We keep her squirrelled away in the R&D room where she works her sewing magic. Another creative being with a wickedly dry sense of humour (you can’t beat a Northerner for funny) she oozes talent from her finger tips. Alison originally specialised in glass design but found sewing allowed her to combine motherhood with work and now we reap the benefit of all her experience and knowledge.

And that’s pretty much it, well done and thank you for getting this far!

If you have any queries you can contact the office on 01332 290605 or email us at

And if for some crazy reason you’d like to read an in-depth chapter by chapter account of how this little business started, grew and survived into the present day then you are very welcome to click here for The Little Dog Story.