The Little Dog Laughed – About Us

The Little Dog Laughed, always going the extra mile to create a smile.

Cheesy, but very true! Our sibling owned card and gift company based in sunny Derby was created on this simple ethos. To design nice things that add a smile to someone’s day. Two decades on, The Little Dog Laughed’s aims remain the same. With watchwords of humour, honesty and quality it really doesn’t get anymore complicated than that. You can find our products here, in various independent gift shops and garden centres around the UK and if you are going abroad you may also stumble across our humble offerings in Australia, New Zealand, Scandinavia and Asia.


Team Little Dog comprises of 10 people.

Roughly in order of appearance:

Company founder and designer Anna Danielle, a truly “lucky duck” who gets to combine her passion for illustration and love of animals on a daily basis. She is addicted to biscuits and also gets the final say on everything. This pleases her feminine nature to the core.

Gavin, Anna’s big brother, joint owner and company director is the driving force behind the business. Funny, creative and a natural problem solver, Gavin is a great boss which is why he gets away with parking his car across two spaces.

Nathan, Head of Operations is their little brother and third partner in the business. Nathan is the personification of charm, good humour, reason and logic. He brings out the best in people and is the essential link in the siblings working relationship.

Ann, Head of Despatch, hardworking, dependably & conscientious. Ann joined the team when our beloved Natalie left us to continue her travelling dreams. And our wish for cloning came true – Ann just happens to be Natalie’s mum. We think we’re onto a winner with that!

Our newest recruit is Katie. A young ‘un who recently joined us to run our front of house. Answering the phones, daily emails and sorting any customer needs. A no-nonsense, straight talking Northerner, Katie has slotted into the team with ease. Creative in her own right with a passion for jewellery making and speed skating it is a pleasure to have her in our team. Katie has proved a big hit with our sales agents who love her attention to detail, clarity and professionalism.

So that’s your full timers, now for our dedicated part time team:

Debra, our freelance graphic designer joins Anna for 3 days a week and helps demystify the Mac and keep up with the product design deadlines. Intelligent, witty and with an amazing artistic talent, this girl is creative to the bone.

Mandy, aka The Mand is another diamond discovery. She assists Ann in Despatch and is a real trouper. Hardworking, cheeky, caring, chief brew maker and with the added bonus of a cleaning disorder this is definitely someone you want in your team.

Martin. Now if ever there was a multi talented human being that slipped under the radar, Martin would be your top candidate. He runs the warehouse and keeps the stock levels flowing. He can build, fix and sort ANYTHING that needs sorting. Martin is also afflicted with OCD which makes him the ultimate perfectionist in all that he does. Legend!

And then we have the fabulous, Alison. Head of Research and Development. We keep her squirrelled away in the R&D room where she works her sewing magic. Another creative being with a wickedly dry sense of humour (you can’t beat a Northerner for funny) she oozes talent from her finger tips. Alison originally specialised in glass design but found sewing allowed her to combine motherhood with work and now we reap the benefit of all her experience and knowledge.

And last but not least we have Adam, a kind, sweet natured, intelligent university intern who joins us once a week to help with our Rufus Instagram account. Adam loves hanging with techno dinosaurs and helping us keep up with the hashtag generation.

And that’s pretty much it, well done and thank you for getting this far!

If you have any queries you can contact the office on 01332 290605 or email us on

And if for some crazy reason you’d like to read an in-depth chapter by chapter account of how this little business started, grew and survived into the present day then you are very welcome to click here for The Little Dog Story.