Corona v’s The Little Dog. The story so far …

Corona v’s The Little Dog

The Story So Far

The battle to date has been brutal with Covid-19 dominating all areas. Within ten days all trade orders have been cancelled and Team Little Dog significantly depleted with self isolation. Covid-19 looks invincible against a Little Dog brought to it’s knees.

But wait, what’s this, somehow The Little Dog is getting back up!

Government intervention means staff can be paid in the short term, mortgage holidays have been applied for and building rents deferred. It’s not a guarantee but there is a slim chance it will keep them in the fight. And where there is hope, there is the courage to go on.

Online website orders, the last outlet for this little card and gift company to play its part and soldier on.

Not a front line, essential life saving part. Not a food in the belly part. Not a water or warmth providing part. Not a crowd control, one in one out, rationing part.

The only thing the Little Dog can offer right now is a morale lifting role.

With people isolated from their friends and family, high risk groups having to quarantine themselves for 12 weeks or more, never before has a phone call, text message or card sent through the post been more important in helping break up the long days and weeks ahead.

A card from grandchildren describing the best bits of their day or a message of “How you doing, can you believe it ?” goes a long way to help keep spirits up. No one wants to be forgotten and putting pen to paper says even more than the words you chose to write.

And so, whilst the postal service and courier companies continue to operate and the team remain symptom free, the Little Dog will battle on. Dividing the day into blocks of three hours ensures no team member comes into contact with each other. Little Dog Towers is located in the back end of beyond, previously a draw back but now an unexpected positive. We interact with nobody!

A stringent safety cleansing routine, to the point of obsessive, is firmly in place and the rest of the team are working from home. This will of course affect the speed in which we can process your order, but process it we will.

We can add any personal message to a gift item, present it beautifully and send it direct to your friend or loved one. If you need us, we are here to help, for as long as circumstances allow.

There is a very high chance the Little Dog will be on the Covid-19 casualty list at the end of this battle but to go out delivering smiles and small gifts of joy to the bitter end will be a small business life well lived.

Stay safe and sane peoples. Thank you as always for your loyalty over the years, it’s been an amazing ride.

 With love from Anna, Gavin, Nathan and the Team



  1. oh how lovely to get your e-mail with all those Georges pictures of our favourite 4 legged friends.Made me cry, your message is heart warming . My pets are the only thing keeping me sane right now.

    Thank you so much. You all stay Safe

  2. Such caring & positive comments 🥰 Hoping you hang in there, your products are so wonderful & do indeed lift the spirits & put smiles on faces. We all need to stay positive & help each other and you the small businesses.
    Take care Little Dog Team & see you at the other end of this

  3. I do hope you can carry on and this dreadful situation does not cast a dark shadow over your business. The best of luck and loads of good wishes xx

  4. My heart goes out to you and all in your position I always have lots of daft dog cards which I’ve been sending out especially for birthdays up to sept incase the post gets cut for cards etc The Rolo card is very apt at the moment everyone’s been getting that one I don’t need any more at the moment and daren’t overstretch us but I will say my gentle Jesus with Millie tonight for your survival as you have brought me much joy in the past Good luck and be safe all of your

  5. Many thanks for your lovely message & I hope you’re wrong about being on the casualty list.
    This is such a terrible time for everyone & I admire your spirit in fighting back.
    Hubby is recovering from a femoral artery bypass at home having been discharged after only 5 days with a leg full of over 30 staples & no pain relief. Got that sorted now one way or another & full of admiration for the NHS.
    I may go online later & order something from you, I have a few things I should be doing but feel in a sort of limbo.
    Very best wishes & love to you all
    Annie xxx

    • Oh my goodness Annie, that sounds horrendous, no wonder you are limbo. Wishing your partner a speedy recovery and you the strength to play Florence! Thank you for your kind message, I wasn’t expecting any reactions so it’s been an uplifting surprise to read so many. Fingers crossed for the future! Stay safe and sane, best wishes, Anna Danielle

  6. Dear Little Dog laughed,keep strong!You have brought such love and laughter to everyone and will continue to do so.The Brits keep going whatever is thrown at them and we will keep going now.All things pass and it makes us stronger and more determined so…dont give up…ever!!We need you in our lives for many years to come.We will not give up or give in and neither should you.Good luck and God bless.Love and hugs,Sue

  7. Thanks for this email. You are right, we can still send cards to friends who are home alone, with or without a precious pet.
    Keep going Little Dog family. Keep safe and God bless,

  8. The Little Dog is sooo brave! I do hope that you are not a victim of this awful situation and thank you for everything you have produced in the past.
    I will pray that should the worst happen there will be a future outlet for the beautiful art work that might be available to all your fans or if not, locally.
    Fingers crossed and bravo!

    • Hello Mandy, thank you for your lovely message, it has lifted my spirits greatly. Take care and stay sane, best wishes Anna Danielle

  9. Hi….I have been a customer since 2016 and have always loved your merchandise and excellent customer service. I am SO sorry to hear that you are suffering, like so many others, in these awful, horribly frightening times..
    I do hope that you weather the storm and I have placed a little order to show my support…if all your loyal customers could possibly do the same, hopefully it would help you through.
    I wish you and your staff to all stay healthy and well and that we continue to do business for many, many years to come.

    Thank you.
    Kind regards

  10. I’m really devastated that this could be the (second) last message I may get from you.
    I’m a personal, ” now and again” shopper and I love getting your updates. It goes without saying that I am a dog lover and relate to all the illustrations over many, many years of dog ownership. My orders are always received beautifully packed and l really look forward to receiving them.
    I hope you survive this terrible time but if not, thank you all so much for all the joy and smiles you have given me and, I am sure, many others.

  11. Well done you! Every dog deserves it’s day! The little dog who laughed will no doubt laugh last! Even in hard times you and your team are attempting to do your part! Lifting the spirits of the nation, keeping hope alive is as essential as food in your belly, it’s food for the most powerful part of each of us, the soul! God be with you all.

  12. Dear Little Dog team,

    Just wanted to send you a message of support during this difficult time. I have enjoyed buying your thoughtful, unique, high quality gifts for years and the annual calendar has become a staple in our household.

    We adore your products and hope that you will be able to pull through and come out the other side with the help of your loyal customers, of which I am one. I ordered some
    gifts in the online shop today for me and my family to cheer ourselves up during this crisis.

    With best wishes and warmest regards,


    • Hello Caroline, thank you so much for your kind message, I really wasn’t expecting anyone to reply so have been a bit blown away by all the lovely comments. Stay safe and sane, best wishes, Anna Danielle

  13. Love all of your truly remarkable gifts, you always hav3 the right things to say about our lovely dogs, cats and other pets.

    Stay safe and I hope you come through this with flying colours

    Love to all staff – Pat Sheehan xxx

  14. Read your piece with interest and commend your spirit! It would be a great shame to lose you, will place an order soon. Good luck and stay well.

  15. Thank you for being there at this time your gifts and cards are a great blessing. I pray that you will survive and come out even stronger on the other side. Your company gives me lots of joy.

  16. Will miss you so hope you can continue trading when this crisis is over.
    Am placing an order this evening to help.
    Most importantly, stay safe

  17. I’m so sorry that things have come to this. You have given great pleasure to me and, I’m sure, to many others. I sincerely hope that you are able to survive this crisis and send my very best wishes and thanks.

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