Hands up all those currently living their best lives ever? Anyone, anyone at all? What a big old mess eh, I am so thankful for the hug of a good, albeit reactive, grumbly and aloof dog right now! I hope you are all holding up okay and coping with whichever Tier you currently find yourself in. Having just quarantined for five days whilst waiting for a family member’s Covid test results, I am shocked at how speedily I returned to my March mindset and eating habits. Go STRAIGHT to the Biscuits, do not pass the Cake, do not collect an apple, advance to the Custard Creams. It is very frustrating second time round, especially when others are going about their day.
I will confess to being fascinated, okay, obsessed with how this whole event is affecting people. The different genders and various age groups. My four boys have loved it (As their mother I cannot possibly comment). I have friends who have worked solidly since March and look positively grey and frayed around the edges and furloughed friends who have thrived, loving the simplicity, the slower pace of life and solitude. I know twenty somethings who have relished the escape from the unspoken pressure too “Always be seen to be having fun” and have found the switch to working from home, completely logical and long overdue. In complete contrast is the experience of many mothers juggling their job, home schooling and domestic chores while many fathers immediately ruled themselves out of the teaching their offspring task, declaring an instant lack of patience. Lucky for some! For my Mum in her early 70’s, with a couple of cancer notches on her belt, Covid-19 has felt like a thief, stealing away precious time and chances to enjoy moments with family and friends. So many people, reading the same book title but all with their own story and experiences.
And how is the Little Dog fairing in it’s own story? Well, we are still here, just! I think we have probably reached the Expect Anything & Nothing chapter. We’ve done shock, disbelief and numbness and now we are making fluid plans that can slot in and around the very unpredictable present. October has loomed large in our worries since we knew the date the furlough scheme would be ending and trade is still nowhere near what it was. Our website orders are up (THANK YOU!) which is why we’ve been able to bring our furloughed team back, albeit part time. With some adaptive task thinking we have managed to get our last shielded, team member in. It was a rare moment of joy to see his face back at LD Towers. However, it really is a case of one week at a time, excepting that which remains and not being dragged into hopelessness by that which has vanished.
Talking of vanished, having no Autumn Fair to prepare for or attend was particularly unnerving. The trade shows have always defined our yearly working calendar, with everything else slotting in and around them. For the first time in over twenty years we had nowhere to go. Which is when Gavin, (my big brother and Company MD) suggested holding the world’s smallest trade show. Just us, in our building!
Luckily, we had a creative video genius on our doorstep and so “Jimmy the Vid” helped us put together a tongue in cheek nod to the world of exhibitions. We wanted to treat our trade customers to a little bit of silly and at the same time show them our new lines. It took three days to dress the showroom and shoot the video but it was completely worth the effort. It gave us that buzz and sense of purpose which has been sorely missing since March but best of all it made us laugh again, mainly at each other, but hey, we’ll take anything at the moment!
The “jokes” are trade show niche but the tune is great and Gavin’s dog Chester was an absolute natural. You are very welcome to view the final cut here. And if you want to stay on and admire or subscribe to our YouTube channel, be our guest.
And when we weren’t performing for the camera and at the same time hiding from the camera, we’ve been learning, tidying, styling, promoting, thinking, responding and pretty much like everyone else, just getting on with it, whatever “it” is as each week unfolds.
On the products front, the 2021 calendars and diaries have arrived and are selling through fast, we’ve refilled the shelves with lots of new card designs including Christmas, the bamboo travel mugs are back in stock with an upgrade to the heat resistant band, the new tea towels have arrived and our tasty travel sweets, which Gavin wants to rename Lockdown Lozenges are here! The lovely Alison who sews all our handmade goodies has also started creating her own range of gorgeous, one of a kind, little terrier dogs which we knew instantly you’d like, so we’ve also added these to the website just for you. In a nutshell, there might be a few things that take your fancy.
Actually, while you’re here, can I be super cheeky and ask for your opinions and feedback? If you have time to respond to our website questionnaire, that would be a tremendous help and hopefully set us on a safer path for 2021. Simply click on this link to a short set of questions which might help improve our service and choice.
Thank you so much for your time and loyalty, in all honesty, it is your orders that have got us through to October and will help us weather whatever 2021 sends our way. To everyone who shares or updates me on their furry ones, keep them coming as they are always a happy highlight in the working day.
This share from Denise is my current favourite!
Grumpy Dug’s Journey
Introducing grumpy Dug. Dug is a dog we rescued from Romania 3 years ago he was tied on a chain all day and night outside in a yard. He had a bad skin condition and had every reason to look sad and grumpy. A lovely Romania rescue took ownership of him and I saw him on their website. He was bought to the UK and we’ve had him 3 years. He’s still grumpy with people he doesn’t know but we absolutely adore him. The 3 pictures are of his journey.
Dug tied up.
Dug at home with us!
As a little reward for making it all the way to the end of my witterings you are very welcome to use this 20% loyalty offer code “Oct thank you” which is valid until the 15th of November.*
With all our warmest wishes, stay sane
Anna Danielle and Team Little Dog
*Sadly this offer code cannot be used in conjunction with any other code, it excludes Handmade and One of a Kind creations and Sale items and it is not valid on trade orders BUT it does work on everything else!